Risk aware, not risk averse.

Only by understanding your risk, your risk appetite, the risk tolerance of your audiences, can you be clear about whether it is a risk worth taking.

Reputation Risk Management

At the core of the River Effra is a fundamental understanding of the management of risk, the handling of crises and effective navigation through change. Our approach is to provide senior counsel, expert in handling systemic threats or societal change, to help clients see the reputation and legal landscape in front of them and to guide them through.

Our advisory approach is guided by the application of control to the management of reputation risk or the optimisation of strategy facing into change. Through the provision of a thorough understanding of the landscape, we help clients clarify their objective around risk, change or crisis, and agree and implement integrated legal, regulatory and reputation strategies to identify the best possible passage through situations.

The outputs of what we do are highly effective mitigation strategies to reduce risk or increase the chances of successful change on three levels – operationally, legally and reputationally.

Our clients are those facing the most difficult risks – litigation, investigations, regulatory, reputational, political – or impacted by the greatest societal changes – MeToo, BLM, Climate Change, culture wars.

Reputation challenges can’t be secondary and they are solved through action, what you do, supported by, what you say. First you need to understand your reputational risks and the consequence of those risks, then you can decide what do about them.