Why River Effra?
River Effra is one of London’s hidden rivers. Running through parts of South East London it passes Herne Hill and Brixton. The founder of River Effra, George Hutchinson grew up just off the river in Brixton and now lives next to where it flows silently under the streets in Herne Hill. And as the flood in 2013 of Herne Hill showed, when the River’s now water main burst, even though you can hide a river under the road, the water has to go somewhere. Perhaps an analogy for reputational risks and crisis communications responses…
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
